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About

'Done is better than perfect'

Hey there, I'm Chloe! I'm all about exploring new places, indulging in delicious cake and chocolate, and embracing my introverted side. I'm also a huge fan of abstract art, self-expression, and setting healthy boundaries. 

You might remember me as 'Chloe Ainsley Creative,' but I recently got married and decided to switch things up a bit. So, here I am, birthing a new thing and loving every minute of it!

The Story So Far

I jumped (mmm… slowly crawled) into the wedding industry around 4 years ago and started creating wedding stationery because I thought it was a cool way to showcase my artistic flair and break free from strict brand guidelines (Over 10 years deep as a senior designer in brand and marketing here!) But, silly me, I quickly realised that it's actually all about the couples and their special day (duh!). I've met incredible people and picked up some valuable lessons along the way, but I couldn't ignore the amount of waste being created. Plus, my inner artist has been begging to be unleashed. Time to make some changes and have some fun along the way!

Now, I’m focusing on creating art prints as an outlet to share thoughts, sentiments and messages. You can purchase them right here. I still design event stationery, but with a modern twist that's great for any occasion. Whether it's a brand event, private celebration, or wedding, I'm here to make sure as much of your paper goods as possible outlast the event itself. Join me on this exciting journey, and let's have some fun together!

I believe...
Purpose-led

I believe every piece can serve a purpose, whether it's starting a conversation or bringing a smile to someone's face.

Innovate

I believe designing sustainably and using less paper doesn't mean you need to compromise on style. We can all be good stewards of this earth.

Experiment

I believe in the power of play and embracing the imperfect and unexpected outcomes. Let's celebrate all the happy accidents along the way!

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